Via Porta
A playful brand system spanning retail, hospitality and takeaway products.
Scope: Brand Identity / Packaging / Signage / Custom Graphics
Via Porta is a family-run Italian eatery, wine bar and deli in Mont Albert built around the idea that la famiglia sits at the heart of hospitality. Working closely with five family stakeholders with backgrounds in both hospitality and design, the identity was developed to reflect the warmth, personality and heritage behind the venue while supporting both the dining and retail sides of the business.
The branding balances elegance with playful graphic moments that reveal themselves across packaging and in-store touchpoints. Inspired by traditional deli paper, Sicilian culture, naïve typography and Italian design references, the identity integrates closely with the interior design to create a cohesive customer experience. A lean suite of versatile assets allowed the brand to extend across packaging, signage and merchandise while remaining cost-effective and environmentally conscious.
2019 — Eat Drink Design Awards
Commendation: Best Identity Design, Via Porta Branding
